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“Medialogy” named 10 main events of the year in Russian social networks

Protests in the United States and Belarus, an accident involving Mikhail Efremov, and the poisoning of Alexei Navalny were of interest to users of Odnoklassniki, Facebook, Vkontakte and TikTok

Russian-speaking users of social networks mentioned the coronavirus pandemic most often in the past year. This is evidenced by the research data (available from RBC) of the Medialogy company.

The coronavirus pandemic took first place in social media mentions by a 15-fold margin. According to analysts, 304.047 million messages were written about COVID-19 in Russian.

The top three events of the year, according to the study, also included voting on amendments to the Constitution (19.909 million posts and comments) and protests in Belarus that began after the presidential election (19.348 million).

Medialogy studied publications from January to December 18, 2020. Analysts took into account messages in Russian among users of Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, YouTube, Telegram and TikTok services

In fourth place in terms of mention in Russian-language social networks was the poisoning of politician Alexei Navalny (9.041 million). The five main events of the year were closed by protests in the United States. The Black Lives Matter movement, whose members opposed racial discrimination, was written in Russian 8.219 million times.

Also this year, Russian-speaking users of social networks were interested in the celebration of the 75th anniversary of the Victory in the Great Patriotic War (7.989 million messages); fighting in Nagorno-Karabakh (7.285 million); appointment of a new prime minister and government (4.45 million); the trial of actor Mikhail Efremov after a resonant accident in the center of Moscow (4.136 million). The top ten major events of the year, according to a study by Medialogia, were closed by the arrest of the governor of the Khabarovsk Territory, Sergei Furgal, and actions in his support. Internet users devoted their posts and comments to this 3.995 million times.

Earlier, Yandex analyzed search queries in the service over the past 12 months. The pandemic took the first line in the top of the main events back in January. Since then, the spread of COVID-19 has left the first line only in August, only briefly giving way to the events in Belarus.