SMM promotion in social networks, along with other types of advertising, most often targeted and contextual advertising, forms the basis of many marketing strategies. Often, marketers decide in favor of SMM alone – for some social media brands, direct communication with the client is more than enough and tungho7107.
In essence, SMM is a set of actions consisting of managing communities and a subscription base. This is a story about content and active interaction with people. The abbreviation stands for “Social Media Marketing” and literally means “Marketing in Social Networks”.
Although targeted advertising is an integral part of SMM, it is a more mechanical part of it, in which the marketer keeps a distance from the audience. In contrast, SMM in a broad sense involves constant interaction through updated content, encouraging users to distribute it. Engagement management is also here – it is necessary to constantly maintain the growing interest of users.